Advance Review Readers – My Experience as an Author.


November is National Novel Writing Month, and I thought I’d post some experiences I’ve had as an author forging his way through the wilderness of self publishing.

One thing that I’ve seen a lot of, and I’m sure you have too, are the scores and scores of books available online that have just one or two reviews despite being available for months or even years. It’s something writers need to take into consideration well before they ever publish their book, but far too often they are focused solely on the writing process and not on the release. Let me tell you, if you spent so much time and effort creating your work, you should be more than willing to delay releasing it until you can give it a fighting chance in the competitive landscape of Amazon and other sales channels.

Consider this. To gain visibility on Amazon (which is the main source of sales for most indie authors), you need consistent sales. They reward a steady purchase history more than a one-day spike, but what helps people discover and eventually decide to read your book? Ratings and reviews. They give credibility, and help draw eyes to your work. How many times have you personally been influenced by a star rating on Amazon? I know I am far more likely to take a gamble on an unknown if it has many positive reviews, and most readers are the same.


Okay, so we’re on the same page now, but the question people ask is, “How do I get reviews?” Amazon often filters out your family and friends by comparing your social media accounts. They don’t catch them all, but be aware that Mom and Cousin Joe’s glowing reviews might not stick on your page. There are some sites that sell reviews, but not only can you typically spot those reviews a mile away, Amazon is also actively removing them and punishing authors trying to game the system that way. So what’s an author without a massive mailing list to do?

Advanced Copy Reviews.


ARCs are a fantastic tool if you’re willing to put the time and effort in to getting them to the right readers. The book doesn’t even need to be in its finished form or have the final cover. ARC readers realize they are seeing a work before the final proof. It’s a special thing to be one of the first to lay eyes on someone’s work, and the ARC readers I’ve met have almost all been a joy to interact with. So how do you find people willing to read your book? It’s not a simple/easy process, but neither is it incredibly difficult.



  1. Book Bloggers.  Bookblog_piccolo  Spend a few hours and search for bloggers who read books in your genre. Really dig in and look through their sites. Do you like their writing style? Is their content good? Do they post timely reviews and interesting pictures? How is their interaction with their readers? You want to reach out to these voracious readers months before your release and offer them your book for free. Most will have a submissions policy listed on their website. Follow it and do not spam them with repeated requests. I sent out dozens of requests after reviewing literally hundreds of blogs. Of those select ones I found exceptional, only a handful wound up reviewing my book, but those reviews were fantastic (even the critical ones) and meeting a blogger whose work is that quality is well-worth the effort. If you reach out to just five blogs a day for a month, that’s one-hundred-fifty contacted by the end of the month. Not so daunting when you break it up like that.
  2. Blog tours and aggregators.  xpresso-book-toursSome services, such as Xpresso book tours, have a huge number of bloggers in their network. These people are looking for good content for their sites, and by providing them with quality reads, you are helping fill that need. An announcement will be sent to them or posted on the main site informing them of the available book. An advantage of this is you have a bit of one-stop-shopping this way and can reach a lot of people. It costs money, but it is quite reasonable, especially if you want your book to launch well. It only launches once, after all, so do it right.
  3. Free giveaways.  giveaway6Goodreads, Library Thing, Instafreebie, Bookfetti, all are sites that you can promote your book via giveaways. While Goodreads requires print copies for their giveaways, you can go into the groups on the site dedicated to ARC readers. I’ve personally reached many excited bookworms there, and best of all, they are actively replying to your post, which indicates a high likelihood they’ll read the book. Library Thing is a bit hit or miss, but it’s an eBook, so it’s free to send anyway. Do a giveaway and ask for a review. Even if you get just a few out of fifty or a hundred sent out, that still builds your book’s credibility. Just make sure to keep track of your pre-release reviews (Amazon won’t let them post on the site until the book releases) so you can email reviewers a thank you and ask that they post on Amazon when it finally releases.

If this seems like a lot of work, just remember that so was writing your book. If you want your brain-baby to be seen, you have to put in the post-writing effort. Furthermore, if you want to use a promotion site for a giveaway or discount offer, most of them have a minimum review threshold–put in place to ensure they are sending their readers quality deals.

A final note before I return to my own NaNoWriMo work for the day: Hire a professional editor if you can. While your cousin the teacher or buddy the avid reader might catch most mistakes, an experienced editor will make your book read like a professional book, not an indie. Make it look professional. Also along those lines, if you can’t afford a cover designer, there are some great tools and advice at your disposal. I recommend looking at Derek Murphy’s CreativIndie site. He’s a successful author and cover designer who provides huge amounts of information on his site.

Good luck building your list of ARC readers. Put the time and effort in, and you should see the positive results.



Living the Good Death

A thoughtful review of Living the Good Death. over at Just One More Pa(i)ge

Just One More Pa(i)ge

I had never heard of this novel, or author honestly, until a few weeks ago when he emailed to say that he enjoyed my reviews and would I be interested in reading/reviewing a copy of his soon-to-be-published novel about a girl who thinks she is Death? Well, that just sounded a little too intriguing to pass up. Plus, as a still fairly nascent book blogger, I was super flattered regarding the compliments to my reviewing style. (I won’t lie.) So, here we are.

Living the Good Death by Scott Baron


“You know, for a long time I thought every human life was just a clock waiting to run out. No matter what they did, it made no difference. At the end of their time, no one was special, no one was unique, and no matter who they were or what they’d accomplished, they’d all die, just like any other.”


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Living the Good Death Pre-Release Preview: Chapter One

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My first full-length novel, Living the Good Death (see pre-release reviews on Goodreads) is finally available for pre-order on Amazon, and what better way to help people decide if it’s their kind of story than to put up the first chapter. Cut & paste tweaked the formatting when it loaded to this page, so please pardon the indent and spacing issues. Rest assured, it’s not like that in the actual book.

And now, without further ado…



Traffic flew by in a blur, a speeding deathtrap of rubber and metal buzzing at speeds well above the posted limit. A casual observer might think the deadly machines were almost anxious to turn anyone made of less-sturdy stuff and foolish enough to stumble into their path into grisly roadkill. They may have been inanimate, but they were dangerous as hell nonetheless.

That didn’t concern the pale young woman in black one bit as she stood casually on the median of the busy street. No, her gaze and attention were entirely focused upon a doorway across the road as she ignored the buzzing vehicles.

Donny’s Happy Hour Bar & Pool Hall really wasn’t much to look at. Dingy and run-down, with that ass-end-of-town look that made you wonder just how lighthearted and joyful any happy hour there could really be. Of course, with the sun high in the sky, it wasn’t anywhere near happy hour. In fact, by all but the most serious alcoholic’s standards, at just past noon, it was still quite early.

Only serious day-drinkers would be partaking at this hour.

As if on cue, the disheveled shape of Andy Meade came into view as he was birthed to the sidewalk through the faded red door. He blinked rapidly, wincing as his eyes tried to adjust to the bright afternoon light.

Though a mere fifty-three years of age, Andy, with his thinning hair and ashy complexion, looked closer to a well-worn seventy, the result of a life of hard drinking, chain-smoking, and a diet of questionable nutritional content. He had long ago given up on getting ahead in the world, and that world-weariness bled through into his every movement.

He stood in the doorway a moment longer, squinting until his eyes finally acclimated to the sunlight as the cool breeze lapped uncomfortably at his skin. Andy popped his collar up against the unexpected chill, then turned and staggered slowly toward the parking lot adjacent the bar.

It’s only a couple of drinks, he rationalized as he swerved down the sidewalk on wobbly legs. I’m perfectly fine to drive. Just need to sit down a minute is all.

The young woman in black followed his progress, her piercing gray eyes watching him as a cat watches a mouse, seemingly disinterested, yet paying close attention nonetheless. Then, as if heeding an invisible call, she abruptly stepped off the median and into traffic, striding purposefully across the street, her long black coat swishing behind her in time with her rapid steps.

She didn’t bother to look at the cars hurtling her way. She didn’t even spare them so much as a glance, yet somehow, she avoided them all without mussing a single hair or missing a step. In fact, it was as if the drivers didn’t see her at all.

The young woman in black’s boots crunched to a stop as she reached the curb, eyes narrowing ever so slightly as she focused on her quarry. A slight furrow creased her brow as she slowly raised her left hand, stretching it out toward Andy just as he reached his silver sedan.

Her outstretched fingers gently flexed at him from across the parking lot, as if plucking invisible strings in the ether. The action somehow caused his body to shudder, his grip faltering as the keys slipped from his hand.

Drunk as he was, Andy was startled. Alarmed even. Even through the high-proof haze that clouded his mind, he sensed something was distinctly not-right.

A faint glow became visible from his chest, tugging his very core as his life force seeped from his body, slowly pulling through the very fabric of him, inch by inch. Wide-eyed, he glanced around in shock and disbelief, but no one passing by took notice.

Andy quickly slid into a panic as he clutched at his chest. He sensed that he wasn’t just suffering from having too much to drink. No, viscerally, somewhere in the depths of his primitive mind, he knew that wasn’t the case.

This was something different.

Something horribly wrong.

In a moment of unusual clarity he realized, much to his surprise, and with absolutely no warning, that he was dying.

The young woman in black lowered her hand, casually watching as her victim’s life force slowly ebbed out of its meat case.

She just stood there. Calm. Expressionless.

One might say she looked almost bored even, because, hello? For Death, Reaper of Souls, this was just another day at the office.

A beam of light flashed across her eyes, and for just a second her attention faltered. On the sidewalk, a man had stopped and opened his unusually ornate blue enamel antique pocket watch, the sun’s reflective blaze playing across its face in a dance of light. Such an out-of-place object caught her attention.

Who still carries a pocket watch nowadays? she found herself wondering.

The man turned to continue his walk, shutting the watch case with a quick flip of his wrist. With the distraction gone, the young woman refocused her attention fully back onto her quarry, but as she did, her expression turned to one of shock.

She had only lost focus for a moment, but despite the immense power at her command, Andy’s life force inexplicably, and quite suddenly, snapped back into his body.

“That’s not supposed to—” she almost managed let out an utterance of surprise, but she didn’t have a chance. Her vision swirled and faded to black as she tumbled to the ground, unconscious.


Waking up on the floor of a grimy, low-end hotel room, dazed and disoriented with a mouthful of sick, really isn’t the ideal way to start your day. Most would prefer a simple cup of coffee, but some aren’t so lucky.

The young woman in black lay there, facedown on the floor, carpet fibers tickling her lips as she slowly breathed. A thick mental fog weighed her down like a damp blanket, dulling her senses as she tried to free herself from its embrace. That annoying pulsing in her head and chest only made things worse.

Thump-thump. Thump-thump. Thump-thump.

What the hell is that sound? Why can’t I see anything? Wait, am I on the floor?

Try as she might, she found it surprisingly difficult to tune out the noise filling her head so she could focus.

Okay, there is something seriously wrong here. She struggled to clear her head. Slow down, focus. Get your bearings. First things first, see where you are.

Unfortunately, her eyes weren’t giving her any information.

Open your eyes and look around. This isn’t rocket science.

Her body had other ideas, at least for the moment, and her vision stubbornly remained at zero as she gingerly tried to open her lids. Try as she might, they remained glued shut in a most uncomfortable manner. It took a moment, but finally, she realized what the problem was.

Eye crud? How can I have eye crud?

Several frustrating seconds passed as she gritted her teeth, ignoring the pain of her lashes pulling out one by one as she strained to open her eyes. Finally, the sticky layer of crud and grime began to loosen, releasing her eyelids with a wet pop and a sting.

What is this place? She looked around with somewhat blurred vision.

Something is really not right, she realized. And what’s that taste?

Propping herself up on one elbow, she pondered the lingering foulness in her mouth. Spitting out the remnants of Lord knows what and wiping the straggling bits of carpet lint from her lips, she surveyed the scene as best she could from her less-than-ideal vantage point on the floor.

Okay, that’s a little better. She could feel her senses slowly sharpening as she shook the cobwebs from her brain.

As her vision cleared, she discovered the room was actually worse than she had thought at first glance, if that was even possible.

The carpet may have been lush and beautiful once, but that was many, many years ago, and all that remained now was a distant memory of its former regality, encrusted with countless years of filth and grime rubbed deep into its fibers.

My face was on that, she thought with a shudder.

The walls were no better. Peeling paint and ancient smoke-stained wallpaper from the 1970s graced them, the sounds of a slow drip echoing from what she imagined must be an equally horrible bathroom. A musty smell permeated the tiny space with a pervasive dampness. The television was the most modern thing in the room by far, and even that marvel of technology was outdated by decades.

I don’t understand. I’m in a seedy flophouse hotel, and a low-end one at that, but why? For that matter, how?

The unexpected groan coming from the bed took her by surprise. A sudden, heavy pounding filled her chest as a flush rose quickly to her cheeks. A tingle rushed through her body as a wave of adrenaline surged into her veins. She froze, straining her senses, and listened. The person the noise had originated from didn’t seem to be aware of her presence.

At least not yet.

She quietly pushed herself up to her knees and peered over the edge of the bed, shocked that she had failed to even notice there was someone else in the room with her.

Get up. You’re not doing yourself any good on the floor.

Unsteady, she cautiously found her way to her feet, wobbling ever so slightly, clutching a rickety chair as she slowly regained her balance. Peering through much less blurry eyes, she discerned that the sound had come from an old man lying on his side on the threadbare comforter, breathing deeply.

He appeared to be sound asleep and totally unaware of her presence.

Propped up against the wall, she noticed an unusual and ornate walking stick, the bird’s head pommel well worn, from years of use. The twisting length of the wood rippled with curved lines. For a moment she thought perhaps it might be necessary to use it until her balance evened out, but as she released her white-knuckled grip on the chair, she was pleased to find her equilibrium had returned.

Okay, starting to feel better.

Scoping out the dimly lit room, she noted an old picture of the man and a woman she assumed was his wife on the chipped and faded wooden nightstand next to the bed. It was obviously taken at least a decade ago if not more, the pair of them smiling like a postcard-perfect happy couple.

The room lacked a feminine touch.

She’s gone, she thought. Many animals mate for life. Occasionally humans follow suit, though not so much in this era.

She glanced at the other items on the table, and noticed that next to the picture sat a small bottle of pills and a bottle of vodka, both quite empty. The man shifted slightly in his bed, and the smell of something acidic and foul wafted to her nostrils.

What is that stench? she wondered. Then she saw it.

The thick stream of the man’s sour vomit, consisting mostly of vodka and undigested pills, along with what she guessed to be the remnants of his dinner, had trickled down the side of the comforter. It must have been drying for a while since the pool on the floor had slowly begun caking into yet one more mystery stain in the ancient carpet.

As for the smell, let’s just say calling it unpleasant would be an understatement.

The old man’s chest continued to rise and fall in a slow but regular rhythm. Apparently, the pills and vodka didn’t quite do the trick.

I see, she thought, studying the lines of his face. A failed suicide.

She rolled her shoulders and neck, loosening her limbs as she stood upright. Her body stretched and cracked as she rose to her full height, vertebrae swinging into alignment as her back returned to a more familiar and comfortable posture.

Having finally gotten her bearings, though still rather confused by them, she happened to catch a glimpse of herself in the filthy, chipped mirror above the dresser. Her raven hair may have been a bit askew, and her eyes seemed a bit puffy, but she still looked like the same twenty-something girl she’d always been. Pale and lean, clad entirely in black, wearing her ever-present long black coat. Her wardrobe fit just right, and seemed to almost be a part of her.

It’s okay. I’m okay, she thought, pleased that at least she still looked like herself. Mostly anyway. Something still seemed off, for lack of a better word, and that worried her. Of course, what constitutes off when you happen to be the girl who thinks she is Death is a whole other question.


Walking slowly on unsteady legs, she made her way down the smoke-stained halls. The ancient lobby was empty. Speckles of dust hung suspended in the stale air, making bright points of reflected light as they lazily floated through the lone ray of sun that somehow discovered a gap in the ancient blinds.

She stumbled out the front door of the seedy hotel, a blast of riotous sound hammering her ears as she found herself overwhelmed by the sheer volume of the street noise.

“What the hell’s going on?” she gasped aloud in shock as she was buffeted by the cacophony of the city.

So noisy today, she marveled. Unusually so.

And to her ears, it was indeed louder, but why the change? Perhaps she’d find the answer if she explored the area further.

The neighborhood itself, though one of the older and more run-down in the city, really wasn’t all that bad. At least not anymore. Apparently, the dive hotel in which she’d awoken was one of the last raggedy holdouts in what appeared to be an otherwise rapidly gentrifying neighborhood.

There was the smell of ART™ in the air, as creative types pursued their dreams of installation-piece recognition and stencil-graffiti glory. Meanwhile the junkies and drunks who had populated the area for decades were being quickly displaced from their weekly rentals and hobo squats as the buildings were snatched up by out-of-town investors and developed into ridiculously high-priced lofts.

With nowhere cheap to go but the few remaining flophouses, which were full to capacity, a good many of the men and women now slept in boxes in alleys and doorways. Every day, girls in yoga pants, artists with trust funds, and professionals who wished they were artists with trust funds, milled about the street, ignoring the down-and-out camped in their own doorways.

Meanwhile, they failed to notice the world around them, stepping over them like so much trash as they texted on their phones, obliviously engrossed in their own world.

Taking it all in as she slowly walked, the girl in black finally began to feel like herself again, sharpening her focus and forcing the myriad noises to the background. An unexpected gust of cold wind hit her like an icy slap from a scorned lover. It cut through her clothes, chilling her to the bone and making her shudder as goose bumps sprang to life beneath her insufficient garb.

What the? she thought as she brushed her wind-blown hair from her face. She paused, realizing her hands actually felt cold, the tips of her fingers fading to an even paler hue than normal.

How can I feel the cold?

Puzzled, she stared at her hands for a moment, then flexed them into fists a few times, fighting the cold as they began to stiffen from the chill.

Most disconcerting indeed.

With a shudder, she continued down the street, icy hands jammed deep in her pockets against the frigid air. It was only a few blocks until the buildings parted, leaving a gap to the brightening sky, and the girl who thought she was Death felt a sudden flush of glorious warmth flow over her as she stumbled into a sunny patch near the corner of the street.

The welcome heat startled her, bringing her to a full stop as she took her hands out of her pockets and held them up to savor the delicious warmth of the sun.

Stopping suddenly on a busy sidewalk isn’t typically a good idea.

“Hey! Watch where you’re walking!” a man grumbled as he brusquely shouldered his way past her.

The impact startled her, but surprise quickly gave way to anger.

He touched me? He actually touched me? She fixed her gaze on the man as he walked away, a furrow forming on her brow as she raised her hand to channel her energy to suck his life and soul from his body.

Her fingers splayed, and a look of calm passed onto her face.

This is what she does. She is Death, and this man’s life is now forfeit. Slowly, she moved her fingers, willing his life from his body.

Nothing happened.

Utterly confused, she watched him fade in the distance.

Why didn’t it work?

Scanning the crowd, she picked out a man berating his girlfriend. The woman was in tears, while he just yelled louder at her reaction. Yes, that one would do just fine.

Once again she raised her hand, focusing all her energy on the man.

This time it would work. It had to work.

It didn’t.

Oh shit! Oh shitoh shit!

A full-fledged panic was about to set in, and she was the girl who never panicked. Her cheeks flushed from another unfamiliar burst of adrenaline, as the girl who thought she was Death tried once more to take a life, this time selecting a woman sitting on a bus bench.

Again, nothing.

A bike messenger.


A man in an expensive, tailored suit walking past.


She ran over the situation in her head.

Something has happened to me. Has my power left me entirely? And I can feel… people can see me. An unpleasant possibility formed in her mind. It can’t be am I mortal? She shuddered at the thought, but all signs pointed to that being a very distinct possibility.

She could feel heat and cold. Then there was the issue of people seeing and even touching her. And the icing on the cake, she was apparently unable to take a life. Something was very wrong indeed.

Standing on the sidewalk, dazed and utterly confused, the girl reluctantly accepted the horrifying realization.

No. This cannot be. I am Death. I am not merely a bag of mortal flesh, but what has changed? A look of concern flashed across her face. If I am unable to do my job, what happens when people are supposed to die?

As if the universe heard her query, the piercing sound of skidding tires cut through the air, followed by the screams of bystanders.

They were playing her song.

She turned toward the commotion. Not a random stranger on the street, but an actual traffic collision.

If I can’t cross this one over, then… She shuddered at the thought. Come on, pull yourself together. This is what you do, it’s what you are. Go do this.

The accident had taken place a mere half-block away. A thirty-something man, his full attention focused on the Facebook drama with his possibly soon-to-be ex-girlfriend that was unfolding on his cell phone, had quite obliviously stepped off a curb without seeing or hearing the blue sedan rapidly approaching him.

Who liked what post and unfriended which person apparently took priority over situational awareness, which, in this case, proved a bad idea, especially when a two-ton hunk of metal on wheels was barreling down the road right toward him.

No matter how good your anti-lock brakes may be, no one can force their car to stop on a dime when someone steps in front of it at short range.

Unless, of course, that dime is in that someone’s pocket.

The girl who thought she was Death pushed her way through the gathering crowd, making a deliberate line toward the epicenter of the accident, her hand raised, her face showing the strain as she tried to focus her powers and reap the victim’s soul.

This is someone who should be dead. This time it will work.

Her confidence was building with every step. She was Death, and she was going to take this person’s life.

She finally edged her way through the throng of bystanders, who she noted could still touch her—how annoying—and spotted the injured man on the ground, locking him in her sights.

To her dismay, as she attempted to pull his essence free, the would-be corpse simply stood up, dusting himself off, a bit scraped up and dirty, but otherwise unharmed.

Not what she had planned.

Not at all.

No, it has to work! She strained her hand outward toward the man, but he just stood there, brushing the gravel and dirt off of his clothes.

A concerned woman ran up to him, shocked by the accident but equally amazed that he appeared unharmed after such an impact.

“Oh my God, are you okay?” she asked, her breath catching as she looked at his torn clothes, expecting the worst.

“Yeah, I’m fine. It’s just a scrape.”

“You shouldn’t stand up,” the woman said. “You might have internal injuries. You should lay back down until an ambulance gets here.”

“I feel fine, thanks.”

“But… the speed he hit you—how are you not hurt! It’s a miracle!”

The driver of the car, who was naturally quite freaked out at the prospect of running a man down on his way to work, hovered close, wringing his hands nervously.

“I’m so sorry. I didn’t see you. Are you sure you’re all right? Should I call an ambulance?”

“No, really, I’m fine. Don’t worry about it.”

And the girl in black knew he spoke the truth. He really was okay.

Murmurs of, “He should be dead,” and, “How can he be all right?” and even, “It’s a miracle!” filtered to the ears of the girl who thought she was Death.

Yes, he should be dead, she thought, grimly. But for some reason my powers have vanished. This does not bode well.

Distraught, she turned and started off through the bustling crowd, finding herself quickly overwhelmed by the steady flow of people streaming against her as she struggled forward.

Surging humanity was buffeting her like a salmon swimming upstream, and much to her distress and distraction, there was nothing she could do to stop it.


The girl had been walking down the busy sidewalk for a long while with no sense of time. Her distraction continued to grow as the sheer number of people pressing in around her had become downright overwhelming. She felt drained, swaying on her feet from the sensory overload. She managed to push clear of the throng, pressing her back against a store’s façade as she took a moment and regained her equilibrium.

This has got to be a mistake. Someone has to know what’s going on. There has to be a way back.

She looked up, a boiling frustration building within her, when a neon sign just down the street caught her eye. It was gaudy thing, flashing pictures of stars, a pyramid, and the all-seeing eye. Her eyes locked on the words “Madame Bavmorda, Psychic” calling to her in bright red.

The bell jingled as the girl entered the dimly lit occult shop. Crystals and tapestries adorned the walls and counters, and new-age music quietly filtered through the incense-tinged air. Watching from a plush chair, decked out in flowing, mystical attire of rich fabric, with what appeared to be very old tarot cards spread in front of her, sat Madame Bavmorda. She gazed casually at her new guest, a hint of a bemused smile on her lips.

To the girl, the psychic appeared to be in her fifties, though with her elaborate outfit and makeup, it was hard to tell for sure in the dim light. For all she knew, the woman could have just as easily been one hundred.

The woman’s intense eyes looked at the cards spread on the table then focused again on the girl, studying her.

“You come seeking answers, yes?” The psychic’s accent was notably Eastern European.

“You see me?” asked the girl who thought she was Death. “You can actually see me?”

“I see all,” the mystic replied. “Come, sit.”

She gestured to a cushioned divan across the table from where she reclined. The young woman hesitated for a moment.

If she can see me… could she help get me home?

She lowered herself onto the cushion.

“You must know, I am not meant to be here. I must cross back.”

Madame Bavmorda furrowed her brow as she sized up the girl now seated across from her. With a flourish, she scooped up her deck and shuffled the cards with well-practiced hands, slowly fanning them out in front of her, pausing as the tarot cards’ images revealed themselves.

“Ah… yes, yes… You are so very far from home.” She watched the girl’s reaction closely.


The psychic turned over a card.

“But there is a way. A way back!”

“Tell me!” The girl slid to the edge of her seat as she anxiously watched the old psychic.

Another card turned, and Madame Bavmorda paused dramatically, then raised an eyebrow as she fixed her piercing gaze on the young customer seated across from her.

“Hmm, interesting,” she mused. “Very interesting.”

The girl stared at her intently, waiting. “What is it? How do I get back?”

“Madame Bavmorda can help you—for a nominal fee.”

“I am Death, Reaper of Souls, and I must return to my rightful place! People must die! It is my purpose!” the young woman blurted.

The cards that had been slowly turning one by one stopped suddenly as Madame Bavmorda gave her an exasperated look.

“You what, now?” she groaned. “Oh God, not another one. Okay, you know what, you need to get out of here, all right? I don’t do crazy.”

Madame Bavmorda’s accent had disappeared, the girl noted, as she started scooping up her cards.

“But you—”

“I said OUT!”

The woman lurched from her seat with surprising spryness for someone who had just moments before appeared so old and wise, and grabbed the young woman by the arm, hustling her to the exit in a rush.

With a yank, she opened the front door and pushed her strange would-be customer out onto the cold sidewalk, slamming the door behind her, the bell chiming an unhappy ding as the door shook in its frame from the impact.

The girl thought to go back inside, but heard the lock slide shut as the Open sign flickered out.

Despondent, she slowly turned from the door and started moving, one foot after the other, distraught and alone. Direction wasn’t important, she simply felt compelled to walk and think. Two things she’d be doing for many, many hours.

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I hope you enjoyed Chapter One, and if this tiny morsel left you wanting to read more, come pre-order Living the Good Death on Amazon today! It will automatically load to your device on the official release date.

Also, as a limited time bonus only offered to the people supporting my book during the pre-order period, I am giving readers who pre-order Living the Good Death all six (6) of my earlier books for free. The best part is you can download them immediately.

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May your days be like your books: Long, pleasant, and fulfilling!

Happy Reading!

Future Man: Actors as Directors–Sometimes it works


On occasion, I am privy to things in the course of my day job working as an on-set medic. I am the fly on the wall on film and television sets, there in case something bad happens, but, more often than not, just handing out Advil and Band Aids. This situation affords me the opportunity to observe multiple aspects of production life that most people don’t get to witness. I’ll not be getting into any deep, dark secrets or juicy gossip here (we all sign hefty non-disclosure agreements before every shoot), but having recently worked on a show with a well-known actor directing, I did want to give credit where credit is due.

Most people know Seth Rogen as a jolly, bearded stoner guy from myriad comedies. His laugh and voice are unmistakable, and his delivery is unique. Less-known (the joy of being behind-the-scenes) is his writing/producing/directing partner, Evan Goldberg, a childhood friend with whom he has worked for years. Superbad? He wrote it. Sausage Party? Likewise. The guy has pretty substantial comedy chops, is my point. When these two work together, it’s a rare situation where the separate elements of a team truly do function as a complementary unit.danny-mcbride-evan-goldberg-seth-rogen

The other day I was called to cover a few shifts on the upcoming Hulu show Future Man, a comedy starring Josh Hutcherson as a janitor and world-class gamer who is chosen by mysterious beings to travel through time to prevent mankind’s extinction. I’d never heard of it (there is always something new in the works in LA) but from what I saw in my short stint on the show, it looks to be damn funny, with awesome action to boot. And that’s what I wanted to discuss.

A lot of actors and writers with a track record in those areas are given directing gigs as appeals to their vanity, but with no real skill or experience in that role backing the decision. thumbnail-cdeab255fd2375819b7c0ffd286c57b4When that happens, more often than not, the director of photography steps in and does the heavy lifting while the neophyte director sits back and takes the credit.

This was not the case with Seth and Evan.

I cannot tell you (okay, I can, since I am writing this after all) how refreshing it was to witness such a smoothly-functioning team. This was an instance where both individuals worked in symbiosis, effortlessly communicating tweaks and adjustments to actors and department heads as needed, and all while getting a metric shit-ton of work done. For those in the industry, I’ll say this: 48 setups in a day. With action. With stunts. With effects. With kids. With a technocrane. For those not in the industry, here’s a translation: Holy shit that’s a lot of work crammed into a day.Screen Shot 2017-06-29 at 6.32.40 AM

When a director knows what they want, can clearly explain what they need, and has the confidence to move on after a single take if they got their shot… well, it’s a beautiful thing. Seth and Evan accomplished that with style, and it was amazing to see. I’ve been in the industry a long time, and let me tell you, it’s rare to see this efficiency. What made it stand out was the utter confidence in their vision, as well as faith in their team. DP Cort Fey and his camera team (awesome folks with whom I worked previously on The Last Ship) are rock stars, and the communication and trust on display was a master class in how you’d like to see directors, actors, and camera all fit together like a well-tuned engine.

Complex action shots were nailed in one take. Not only because the talent and crew achieving them were skilled (they most certainly are), but also because Seth and Evan knew when they got what they needed. None of the dreaded time and morale killing phrases like, “Great, one more!” Or, “Perfect! One more for safety!” No. When they got it, they moved on to the next shot. A sign of a confident director, and quite a contrast from those who waste buckets of money shooting twenty takes of every size and every angle just because they don’t know what they want/need. It’s enough to drive any editor mad.eiseinstein_1928_editing_octoberAnd let me tell ya, I’ve seen the worst of that first-hand on other gigs. Like the unnamed showrunner who can write and produce, but certainly not direct (though his staff would never tell him even as he went $250k over budget in a single day.) Or the music video director given a feature… only to work the crew to death with his indecisiveness as he literally played other directors’ films on his laptop behind the camera to try to copy shots as he went.

To Seth and Evan I must give massive kudos. kudos-barThey seem like really quality dudes who also happen to be rock-solid in their behind-the-lens skills. As a crewmember who has seen a lot, working with such positive energy people who were also really good at what they do… well, despite the long hours, it was an absolute joy. That goofy stoner dude is a really good director. Who knew?

Now go see Future Man when it comes out later this year. It looks like it’ll be a blast, and I say that as a guy with zero fucks to give when it comes to critique. I have no horse in this race, it just looks like a cool show. I hope they prove me right.

Sometimes the Day Job takes over

While most of us would rather pursue our deepest passions every day of the week. For me, that’s writing, be it oddball short story collections, novels, or even screenplays, but from time to time it becomes necessary to dip one’s toes back into the waters of the dreaded, “Working for Someone Else.” This usually means little time for writing, as television and film production, more often than not, leads to 14 or more hour days. Sometimes, however, the end result is so good it’s worth it.


Oh yes. Weeks of sleep later, I’ve recovered from my recent gig for FX and I have to say, it is shaping up to be a really good show. If you’ve ever been interested in the origins of crack cocaine in 1980’s Los Angeles, John Singleton’s Snowfall is the show for you. Check out the FX trailer.

It’s coming July 5th, so please, give it a try. We put a LOT of hours into it, and the entire cast and crew sincerely hope you’ll enjoy it.

Self-Publishing Can Work for You


Alright, if you’ve been following my blog, you know it’s been a bit now since I started this self-publishing experiment, and I want to tell you a few things I’ve discovered.

First: If you don’t put in the work to publicize your books, no one will just stumble upon them. I’ve experimented with various methodologies, and while some work better than others for driving readers to deals, (Freebooksy/Bargainbooksy are favorites), the cold, harsh reality is if you don’t actively promote your work often, it will go unnoticed. Have a plan, and follow it regularly to increase awareness and drive traffic.

Second: Reviews and ratings are crucial to increasing your download and purchase numbers. The more reviews I get, the higher the percentage of conversions I see when people follow a link to my Amazon page. This makes perfect sense, of course. Don’t just focus on Amazon, however. goodreads-logo-1024x576-7abf5bd8d98b9d10Goodreads is also a great source to introduce your work to new readers, and the community is a bit more self-policing than Amazon.

Third: Quantity is king. A single book won’t do much for you, but if you have several, or better yet, a series, you can drive traffic to your other books when you do a promotion for just one of them. I publicized a giveaway of Worst. Superhero. Ever. for five days (each with a different listing site, which is when Freebooksy became a favorite). The result was over 3,000 downloads (over 2,000 from Freebooksy alone), and in the weeks that followed, my other books began to see an uptick in purchases. A freebie isn’t always a bad thing. If you provide something that people like, a good many will purchase your other works. There’s no guarantee, and it may take months (some people download everything they find for free and eventually get to them), but it’s definitely worth looking into.

Fourth: Set up a mailing list (here’s mine for those interested in quirky short stories). People who enjoy your work and sign up for your list will most likely purchase your other books as they come out. Additionally, they’ll promote your work for you. Build a solid base of fans and interact with them, but don’t spam them. One thing I like is running potential cover designs by them for opinions. Another is to occasionally send a free short story, just because. These are people who genuinely enjoy your work, so treat them as such. They’re not just consumers, they are people who appreciate what you offer. Create a loyal fan base (by not being a dick) and you’ll stand a much better chance of gaining traction with every new release. MailChimp is a great resource for mailing lists, by the way. mailchimp

Fifth: Few will sell millions, but if you’re feeling frustrated or unsure, read this article about Amanda Hocking. She self-published her works (rejected by numerous traditional publishers) to help her fund a trip to a convention. Much to her surprise, they were a hit, and she has now sold over 1.5 million copies of her works.

There are no guarantees, but it’s better to try, and possibly fail, than to never try at all.


The Queen of the Nutters


Fellow writers and lovers of quirk, I’d like to introduce you to my latest brain-baby, birthed in the midst of the holiday season. She’s a funny little thing, full of humor and whimsy, along with a healthy dose of “Where the hell did he get that idea?”

I’ve found the process of self publishing to be an interesting combination of daunting and invigorating. If you’ve tried it, you know what I mean, and if you’re reluctant yet considering it, I highly recommend it. Sure, the act of putting your work forth for public consumption and review is a little terrifying at first (and I highly recommend trying reddit’s DestructiveReaders for brutally honest critiques from your peers), but it gradually becomes less nerve-wracking. Some people will love your work, some will hate it, but very few will ever take the time to write about it to either extent.

When my first (and to date, only, knock on wood) terrible review of my previous book, Worst. Superhero. Ever. worstsuperheroever_cover1came in, I was, by that point, ready for the inevitable. It had to happen eventually, a bad review is a rite of passage of sorts (and getting one from a reader who admittedly didn’t even go past the first short really didn’t sting too much). What I’m saying is don’t let fear of negativity hold you back. I’ve found the support and positive feedback from readers and other writers has overwhelmingly outweighed any negatives.

As for the publishing process itself, well let’s just say the writing is the easy part. With this, my third e-book, I’m finally getting the hang of the self publishing game, but it still takes hours to properly format the book, get the table of contents and back matter in order in a way that ensures Amazon’s acceptance, and do the final re-re-re-reads even after the editor has picked it apart.

Editing an English language document

Shortly I’ll be putting up a separate post with links to some online resources I found helpful that should be of use to other indie authors. We are all in this together, and, at least in my case, I’ve found my peers to be wonderful and supportive. In the meantime, please give The Queen of the Nutters a read, and maybe even leave a review on Amazon or Goodreads if you’re so inclined. I’m pretty happy with how it turned out and would love to hear your feedback.

Happy Holidays!